elevating Brands, People & Policy Through Purpose and Strategy.
360° Integrated Marketing Specialist • Brand & Political Strategist • Founder of The Dawes Agency • Yoga Teacher • Mother
where Strategy meets soul, curated for growth.
Mariah Dawes is a 360° Integrated Account Director and Marketing Specialist with over a decade of experience building, managing, and scaling brands from every angle spanning across business strategy, creative development, and full-funnel campaign execution.
Her solution-driven leadership blends creative intelligence with operational rigor, cultivating collaborative environments where brand, media, culture, and performance align into one cohesive growth ecosystem.
Whether launching a national campaign, reimagining a digital identity, or building community through off-channel experiences, Mariah brings both strategic clarity and creative foresight to the table.
No matter the scale or medium, her work is rooted in one purpose: magnetizing people and brands to their audience through strategy, creative authenticity, and intentional impact.
“The formula for brand growth comes from matching authenticity with audience, through the vehicle of experience.”
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Business Management & Structured Ecosystems
Internal Process, Policy, Procedure
Integrated Marketing
Brand Strategy
Connections Strategy
Advocacy Planning
Audience Targeting
Marketing / Campaign Ecosystem Design
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Campaign Development
PR & Comms Strategy
Social-First Content
Experiential Marketing
"Off-Channel" Brand-2-Culture Moments
Influencer & Community Programs
Cultural Resonance Work
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High-End Production
Product & Lifestyle Shoots
Web Design & UX
Low-Budget Agile Production
Creative Direction
Messaging Architecture
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Consumer Research
Audience Insight
Performance Metrics
Brand Health Tracking
KPI Mapping & Analysis
360° integrated account director & Marketing Specialist
Integrated Marketing
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Experiential Strategy
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Brand Platforms
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Audience-First Content
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Full-Funnel Execution
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Business Strategy & Ecosystems
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BUDGET OPTIMIZATIONS
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CLIENT RELATIONSHIP MANAGEMENT
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CROSS FUNCTIONAL TEAM LEADERSHIP
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INFLUENCER & ADVOCACY PROGRAM
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Integrated Marketing 〰️ Experiential Strategy 〰️ Brand Platforms 〰️ Audience-First Content 〰️ Full-Funnel Execution 〰️ Business Strategy & Ecosystems 〰️ BUDGET OPTIMIZATIONS 〰️ CLIENT RELATIONSHIP MANAGEMENT 〰️ CROSS FUNCTIONAL TEAM LEADERSHIP 〰️ INFLUENCER & ADVOCACY PROGRAM 〰️
From Fortune 500 brands to start-up businsses, Mariah Dawes has led multi-million dollar campaigns, scaled content systems, and guided cross-functional teams through every phase of brand building from idea to execution.
With roots in creative production and experiential marketing, she brings a rare end-to-end fluency: equally adept at shaping strategy, directing creative, managing media, or delivering C-suite-ready plans that perform.
Across roles at agencies like Prosek, Deutsch LA and Sid Lee, she’s helped shape iconic work for Dr Pepper, Snapple, Dos Equis, The North Face, and more—always with a focus on clarity, cultural alignment, and performance
Meet Mariah✨
Lifelong athlete. Creative leader. Mother.
A classically trained actress turned 360 integrated marketing leader, I move through the world with intensity, precision, and purpose. Whether I am building brands or raising my son, everything is done with passion, orchestration, and a deep commitment to beauty, growth, and impact.
